Thursday, 24 November 2011

Photographic Trials


My photographic trial run for next year


Q & A

Q: What does an advert (print) need to have to make it look professional?

A: there are many things it could have but not must have such as, Sponsors or endorsements of some type make it look professional but not necessary. You can also have a Copyright symbol to make it look professional but again not necessary. If the pic of the product and the products backdrop look professional then so will your advertisement.

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Q: How does an advert persuade people that they "need" the product advertised?

A: You make the product look as cool as you can or as financially friendly as you can that way people will believe in the product and it's purpose and they will want, no they will in fact crave the product thinking that they need it for whatever reason.

Thursday, 10 November 2011

adverts using A.I.D.A

A - Awareness
I - Interest
D - Desire
A - Action

Awareness - Make the viewer aware of the product
Interest - Make them become more interested in the product
Desire - Make them desire the product shown
Action - Make them take action and go get the product

Example: An advert for a bottle of Martini - Aware - A
Under the sea in a tropical location -  Interested -I
Surround it with nice tropical animals - Desiring the product - D
Make them thirsty surrounding it with water using subliminal messaging - Action going and getting the product - A